- The Better Business Bureau’s National Advertising Division issued directives to web browser Brave after evaluating the browser's transparency. NAD stated Brave was accurate to claim it does not share user data with third parties, but requested Brave stop claiming it “stops online surveillance” and “shields everything … that can destruct” user privacy.
- The NAD also determined DuckDuckGo “provided a reasonable basis” for privacy protection claims and recommended the search engine clarify protections for consumers. The NAD reviewed claims by DuckDuckGo that its mobile application and desktop extension is the “best, quickest and easiest step you can take for your privacy health” and that it does not share customer personal data with third parties.
- The BBB National Programs’ Digital Advertising Accountability Program issued a compliance warning against inferring consumer consent "from a consumer’s passive use of a product or service" after noticing interest-based advertising. Companies must obtain an “active response” when an interest-based ad requires consent.
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