AdExchanger reports on the numerous issues discussed last week at the U.S. Federal Trade Commission's annual PrivacyCon. In addition to consumer privacy, the EU General Data Protection Regulation and advertising value exchange, one of the hot topics discussed was the length of privacy policies. Privacy researchers determined policies should actually be longer instead of shorter so it is easier for consumers to see what data is being collected and how it is being used. The researchers also discussed the GDPR one year in, noting the need for transparency is central but is not quite there yet in terms of enforcement. One last takeaway from the event is that consumer data may not be valued properly, especially as the discussions around privacy policies and consent gain traction, advertisers may lose sight of the consumers’ needs, the report states.
Full Story