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Daily Dashboard | ANA discusses changing perspective on 'maligned' targeted ads Related reading: EU mulls backing out of trade, data flow talks with US




  • The Association of National Advertisers published a blog post on reversing negative perceptions of targeted advertising. The group points to how targeted ads have been used to help advocate for COVID-19 vaccinations, noting the California Consumer Privacy Act's provisions for opt-in consent on sensitive data may "block or severely impede" advertisers' efforts to reach certain demographics. Additionally, ANA said targeted ads are "inaccurately maligned" and consumers and advertisers know the "salutary benefits" targeting provides.
  • Morning Brew reports Visa is closing its Ad Solutions program, in which Visa provided advertisers access to Visa customers' purchasing information.

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