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Europe Data Protection Digest | Advertisers Launch Self-Regulation Initiative Related reading: South Korea, UK finalize adequacy decision

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Forty German advertising companies have established the “German Data Protection Council for Online Advertising,” which aims to increase consumer awareness of online behavioural advertising, reports Hunton & Williams’ Privacy and Information Security Law Blog. The group plans to increase transparency through the use of codes of conduct, an OBA icon and a tool allowing German Internet users to determine which sites can place cookies on their computers. The initiative is linked to the European Interactive Digital Advertising Alliance.
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