Cambridge Analytica may have shuttered its doors, but IDEIA Big Data, an international political research and marketing company, uses similar profiling and targeting methods to gain clients, Quartz reports. A researcher for Tactical Tech discovered IDEIA Big Data's pitch deck contains content similar to Cambridge Analytica and uses the same language in some slides. It is not clear from the deck if IDEIA will collect Facebook data in the same way. The company claims the copied sections of the deck were made by a former employee. "We feel sorry for that mistake mainly because our values are intrinsically opposite from the mentioned company," IDEIA CEO Mauricio Moura said.
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