Woolworths has recently acquired a 50-percent stake in Quantium, a data analytics company, reports Australian Financial Review. With eight million members of its Everyday Rewards program, Woolworths is eager to analyse and leverage that data to “deliver better stores, range and prices” for consumers. In turn, Quantium will use de-identified customer data to improve services to its clients, including eBay and Quantas. When questioned about confidentiality concerns, Quantium Director Tony Davis stated, “Clients’ data, privacy and confidentiality is central to the deal…we won’t share client data or information with Woolworths in any way.”
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