“Big Data—the vast quantity of information now available thanks to the Internet, and which can be manipulated in ways never before possible—is becoming a backbone of corporate performance and economic growth. Yet its value isn't well-understood,” write Prof. Viktor Mayer-Schönberger and The Economist’s Kenneth Cukier for The Wall Street Journal. “With Big Data, information is more potent, and it can be applied to areas unconnected with what it initially represented,” they write, adding, “The value of information captured today is increasingly in the myriad secondary uses to which it is put—not just the primary purpose for which it was collected.” Editor’s Note: Viktor Mayer-Schönberger and Kenneth Cukier delivered a keynote address on this topic today at the IAPP Global Privacy Summit.
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