TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | ASA To Regulate Online Behavioral Advertising Related reading: On the pitfalls of reputation economics

OneTrust_Square Banner_300x250_DD_ROS_01_19

Early next year, the UK Advertising Standards Authority (ASA) will start regulating online behavioral advertising, reports Phil Lee, CIPP/E, of Field Fisher Waterhouse. Recent changes to the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing come into effect February 4. The revised code implements recommendations previously made by the European Advertising Standards Alliance. Lee says the revised code will likely bring a “regulatory flurry,” confusion about lawful tracking via cookies and increased enforcement by the ASA—which may prove to be a “more active regulator of targeted advertising than the ICO once the new rules come into effect.”
Full Story


If you want to comment on this post, you need to login.