Evidon has announced it is now serving more than two billion “AdChoices” privacy notices a day around the world. Including the AdChoices icon in online ads is the fundamental requirement of compliance with self-Regulatory programs for online behavioral advertising, administered in the U.S. by the Digital Advertising Alliance (DAA) and in the European Union by the European Interactive Digital Advertising Alliance (EDAA).

Clicking on the AdChoices icon gives consumers transparency into and control over how their information is used by companies online, including the ability to opt-out of being tracked and/or targeted.

“Passing the two-billion-a-day mark is a huge milestone for us,” said Evidon CEO Scott Meyer. “It is gratifying to see our hard work of the past three years come to fruition in the U.S. and EU, empowering so many people around the world every day and enabling businesses to collect and use anonymous behavioural data responsibly.”

Evidon now delivers the notice in 38 languages and over 40 countries across Europe, the Middle East, Asia and the Americas, and Evidon mobile AdChoices notice is also in wide deployment.

--IAPP Staff


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