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British Airways has been facing a backlash from privacy campaigners following the unveiling of its “Know Me” program, which will search Google images to identify passengers as they exit plane terminals to provide “a more personal touch.” Big Brother Watch has said, “If British Airways wants more information about us, they can ask us for it rather than ignoring people’s privacy,” and a PCWorld report suggests a similar change to the plan. “A better way might be to let people opt in,” the report states, noting, “Using Google for image search is also a slippery slope that could lead to broader Internet data mining.”
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