Forbes reports on changes being made to Facebook's data-use policy, including how it reserves the right to serve ads to users outside of Facebook and a clarification on how long it keeps user data received from advertisers and third parties. Users can provide feedback on the site. The updated policy also provides explanations on how cookies work on the site, what data developers receive when a user downloads an app and what the company does with users' data after deleting an account. Sarah A. Downey, an online privacy analyst at Abine, says users' expectations have changed. "The assumption in 2004 was that people wanted to be private and would set things to public," she said. "Now, Facebook assumes that all activity will be public."
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