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Daily Dashboard | Analysts React to Zappos Breach Response Related reading: On the pitfalls of reputation economics

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PCWorld reports on Zappos' response to its recent breach affecting 24 million customers. The online shoe retailer notified affected customers via e-mail and has asked them to change passwords after discovering a hacker had gained unauthorized access to company servers containing names, e-mail addresses and billing addresses. But some analysts say that the company's response was the wrong one, and that deleting 24 million customer passwords makes the company look like it's in panic mode. Another expert and Zappos customer, however, says data encryption should have been more broadly applied because the "definition of what is sensitive is changing. It's not just card numbers anymore..."
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