New EU privacy rules requiring companies to give users "clear, comprehensive and understandable information about how, why and for how long their data is processed" will affect any Web company with EU customers, eWEEK reports. The law, which gives Internet users more control of their data, went into effect May 26. "The e-Privacy Directive applies to cookies used to collect information that is not directly related to the service offered by the site and would be used for advertising purposes," the report states, noting cookies used for the collection of non-advertising data such as passwords may still be installed without explicit user consent.
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