TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | CA Zip Code Ruling Incites Flurry of Class Actions Related reading: Equifax breach has some calling for a credit reporting industry 'rethink'

rss_feed
Webcon_PA_300x250_ad_Gigya
OneTrust_SmartPrivacy_banner_ads_300x250_20170818_
Webcon_PA_300x250_ad_September_Privacy-Analytics_2017

Privacy Advisor Exclusive
In the month's time since the California Supreme Court decided that zip codes are personal information, 106 class-action lawsuits have been filed. That's because the presiding justices ruled that the law would apply retroactively, putting every retailer that has collected zip codes during credit card transactions since the Beverly-Song Act of 1971 at risk for liability. In this Privacy Advisor exclusive, experts discuss the potential implications of the Pineda v. Williams-Sonoma decision. Among them, Linda Woolley of the Direct Marketing Association says the case is "very troubling" and has "great implications for what marketers do in terms of data collection," while Martin Abrams of the Center for Information Policy Leadership at Hunton & Williams says the court's decision is the "wrong approach."
Full Story

Comments

If you want to comment on this post, you need to login.