TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout
Webcon_PA_300x250_ad_Oct_2017_BigID
iapp-privacycore
OneTrust_SmartPrivacy_banner_ads_300x250_20170818_

Amid the ongoing push-and-pull between user privacy and advertiser access to Web data, the Digital Advertising Alliance, which is comprised of some of the industry's largest trade organizations, has announced the details of a self-regulatory program allowing users to opt out of being tracked online. The New York Times reports on the program and its use of the "Advertising Option Icon" to alert users when data is collected for behavioral targeting. While some experts see the move as a step in the right direction, other privacy advocates maintain that self-regulation is not enough and government intervention is needed. (Registration may be required to access this story.)
Full Story

Comments

If you want to comment on this post, you need to login.