Amid the ongoing push-and-pull between user privacy and advertiser access to Web data, the Digital Advertising Alliance, which is comprised of some of the industry's largest trade organizations, has announced the details of a self-regulatory program allowing users to opt out of being tracked online. The New York Times reports on the program and its use of the "Advertising Option Icon" to alert users when data is collected for behavioral targeting. While some experts see the move as a step in the right direction, other privacy advocates maintain that self-regulation is not enough and government intervention is needed. (Registration may be required to access this story.)
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