The Article 29 Working Party has drafted new guidelines covering profiling and automated decision-making under the forthcoming EU General Data Protection Regulation. The proposed guidelines acknowledge two general benefits of these technologies: first, increased efficiencies and, second, resource savings. And they note the potential to “better segment markets and tailor services and products to align with individual needs.” However, the WP29 warns that profiling and automated decision-making technologies can pose “significant risks to individuals’ rights and freedoms” and can “perpetuate existing stereotypes and social segregation” absent appropriate safeguards. IAPP Westin Fellow Lee Matheson, CIPP/US, recaps the draft for The Privacy Advisor so you can get your feedback in before Nov. 28.
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