In an op-ed for Morning Consult, BBB National Programs President and CEO Eric Reicin explains why the EU and U.S. need to find a suitable replacement for the Privacy Shield agreement. Reicin writes companies relying on Privacy Shield "want to do the right thing" and align themselves with EU values, adding both sides should work to solve this "urgent" issue. "It is past time for both governments to fully prioritize this issue because a compliant solution is already well overdue," Reicin writes. "An enhanced Privacy Shield is needed in weeks, not months."
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