As data protection laws increase in complexity, "marketers must navigate this changing terrain with agility," Lime Legal founder Lisette Meij, CIPP/A, CIPP/E, CIPP/US, CIPM, CIPT, FIP, and Uplevel founder and Principal Raashee Gupta Erry, CIPP/US, CIPM, write. They said overlooked compliance areas include website modifications and legally integrating new clients and vendors. They also recommended privacy professionals better collaborate with marketing teams by looking at "legal requirements with a creative eye."
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