Royal Mail Data Services has found that U.K. organizations estimate that "poor-quality consumer data" costs them an "average of 6 [percent] of their annual revenues," Information Age reports. Additionally, 91.4 percent of marketers said their organizations have data-quality issues, while 58 percent expressed concerns about the compliance of their "in-house customer data," the report states. Organizations must improve their data quality by the time the General Data Protection Regulation goes live in May 2018. Specifically, "untangling this web starts with recognising the proliferation of sources that capture a variety of customer data, which needs to be permissioned, validated, cleansed and managed." Editor's Note: The IAPP will host a GDPR Bootcamp at the Global Privacy Summit's Active Learning Day on April 18, in Washington, D.C.
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