A study released by Cisco finds companies that have invested in their data privacy practices to comply with the EU General Data Protection Regulation have been able to conduct sales faster. In the Cisco “2019 Data Privacy Benchmark Study,” companies that have put money toward their GDPR compliance efforts experience delays of 3.4 weeks when selling to existing customers who have expressed privacy concerns. Cisco found companies that are the least GDPR-ready have delays that average 5.4 weeks. “This past year, privacy and data protection importance increased dramatically. Data is the new currency, and as the market shifts, we see organizations realizing real business benefits from their investments in protecting their data,” said Cisco Chief Privacy Office Michelle Dennedy, CIPP/US, CIPM.
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