The Tide Foundation announced an open marketplace where users are able to sell their personal information, TechCrunch reports. “The overall concept is that when a consumer engages with a business and provides that business with personally identifiable information, the Tide Protocol encrypts that information and provides the consumer with the only key to decrypt it,” Tide Co-Founder Issac Elnekave explained. Tide’s marketplace is designed to allow companies and vendors that need personal data to deliver a fair market value to its users in exchange for access.  
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