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Daily Dashboard | Startup announces marketplace to sell personal data Related reading: Notes from the IAPP, Sept. 20, 2019




The Tide Foundation announced an open marketplace where users are able to sell their personal information, TechCrunch reports. “The overall concept is that when a consumer engages with a business and provides that business with personally identifiable information, the Tide Protocol encrypts that information and provides the consumer with the only key to decrypt it,” Tide Co-Founder Issac Elnekave explained. Tide’s marketplace is designed to allow companies and vendors that need personal data to deliver a fair market value to its users in exchange for access.  
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