Sens. Ed Markey, D-Mass., Tom Udall, D-N.M., and Richard Blumenthal, D-Conn., have asked the U.S. Federal Trade Commission to investigate advertising in children’s apps, Gizmodo reports. In their letter to the FTC, the senators write some of the marketing techniques used in the apps violate Section 5 of the FTC Act. The senators cited several examples of exploitative advertising currently used in children’s apps and have given the agency until Dec. 4 to respond to their letter. “The FTC has a statutory obligation to protect consumers from unfair and deceptive advertising practices,” the letter states. “That responsibility is all the more urgent when the potential victims of such practices are children.”
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