The leading retail industry trade group, the Retail Industry Leaders Association (RILA), is pushing for a self-regulatory approach to data privacy and cybersecurity, The Hill reports. “Improperly conceived privacy regulations have the potential to unduly hamper the consumer experience, stifle innovation and make business practices too inflexible for customers with little, if any, additional privacy protection in return,” the RILA said in its 2014 Public Policy Agenda. Retailers have also asked financial organizations to begin issuing credit cards with chip-and-PIN technology.
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