The Wall Street Journal reports on the privacy issues large tech companies continue to face. As users become more aware of the ways their data is used and lawmakers in the EU and U.S. continue down the path with new and existing privacy legislation, tech companies could see a decrease in the billions of dollars they receive from marketers who use data to send targeted advertisements. In the short term, large tech companies will be able to withstand compliance efforts as they have with the EU General Data Protection Regulation; however, one study found users’ intent to purchase products fell after the GDPR went into effect. The Financial Times also reports on whether 2019 is the year privacy regulations will help rein in big tech. (Registration may be required to access this story.)
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