So-called "deepfake" technology is growing more sophisticated, getting the attention of some lawmakers, including U.S. Sen. Angus King, I-Maine. The concept of using artificial intelligence to superimpose a person's face onto another person's face will supercharge "fake news" and online misinformation, but it will also violate people's privacy. "Deepfakes raise questions of personal reputation and control over one's image on the one hand and freedom of expression on the other," writes former Westin Research Center Fellow Nicolas Schmidt, CIPP/US. In this in-depth post for Privacy Perspectives, Schmidt excavates deepfake technology and analyzes it through several privacy torts to build an understanding of potential legal rights, publisher immunity and content moderation, noting that "Technology companies and content hosts ... bear much of the burden of moderating against the abusive uses of deepfakes on their websites." 
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