"Privacy professionals are repeatedly struggling with understanding the potential global reach of the EU General Data Protection Regulation," points out Or-Hof Technology & IP Law's Dan Or-Hof, CIPP/E, CIPP/US. To demonstrate this, Or-Hof offers an example of just how far it could go. In the summer of 2016, Israel's Ministry of Tourism created an online campaign to Europeans to promote tourism to the nation's two main cities: Tel Aviv and Jerusalem. Or-Hof notes he loves the cities and urges Europeans to visit, but "as a privacy practitioner, I began to wonder: If Israel's Ministry of Tourism ran the campaign after May 25 this year, that is, after the GDPR takes effect, would it be in potential violation of Europe's strict new privacy rules?" In this provocative post for Privacy Perspectives, Or-Hof posits the regulation may well "in fact apply to the online campaign of the Israelis government ministry."
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