In an article for MediaPost, Kean Graham writes that with the EU General Data Protection Regulation just days away, the real winner will be malvertisers who will now be able to target EU users who have not opted in during this flurry of consent emails. With the ad tech industry impacted by the GDPR, until developments are made to block malvertising, Graham writes, “All the black hat advertisers that are responsible for mobile re-directs, spyware and unexpected pop-ups will be the ones who benefit the most out of this new regulation.”
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