TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | Op-ed: First-party cookies 'a premium alternative' Related reading: Notes from the IAPP Europe Managing Director, 5 June 2020

rss_feed
GDPR-Ready_300x250-Ad

In an op-ed for Forbes, Vujà Dé Digital Co-Founder and CEO Todd Juneau writes about the impact the elimination of third-party cookies will have on agencies, brands, publishers and consumers. While consumers will gain greater privacy and data protection, agencies and brands will find it more difficult to reach consumers and publishers to value and monetize traffic. First-party cookies “may create a premium alternative to traditional less-expensive third-party data,” he writes. 
Full Story

Comments

If you want to comment on this post, you need to login.