In an op-ed for Forbes, Vujà Dé Digital Co-Founder and CEO Todd Juneau writes about the impact the elimination of third-party cookies will have on agencies, brands, publishers and consumers. While consumers will gain greater privacy and data protection, agencies and brands will find it more difficult to reach consumers and publishers to value and monetize traffic. First-party cookies “may create a premium alternative to traditional less-expensive third-party data,” he writes. 
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