In an op-ed for TechCrunch, LiveRamp Senior Vice President of Addressability and Ecosystem Travis Clinger and Microsoft Senior Director of Global Audience Ads Jeff Nienaber write as the digital advertising industry changes, “companies (that) champion privacy will be better positioned to win in all areas.” As browsers plan to phase out third-party cookies by the end of 2022, and mobile device makers limit permitted identifiers, “putting privacy front and center creates a sustainable digital ecosystem that enables better advertising and drives business results,” they write. Editor's note: IAPP Staff Writer Joe Duball explored the state of advertising technology privacy in the wake of Apple's and Google's changes.
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