Yahoo Finance reports technology platform X-Mode has launched a fully transparent and privacy-conscious location data network. X-Mode hopes to change the way consumer data is used, collected and stored. The platform shares anonymized data to clients across multiple fields, including mapping and location services. X-Mode CEO Josh Anton says the network will focus on “data licensees’ need for high-quality location data, publishers looking for additional monetization strategies, and consumers wanting more transparency on how their location data is being used.”
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