Speaking at the Entertainment Finance Forum, MoviePass CEO Mitch Lowe described the ways his company is tracking users, TechCrunch reports. “We get an enormous amount of information,” Lowe said. “We watch how you drive from home to the movies. We watch where you go afterward.” The MoviePass privacy policy, however, only refers to tracking locations when selecting a theater in order to help customize the service. A MoviePass representative said in a statement the company does not sell any of the data it collects but intends to use the information to offer personalized advertisements.
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