For Yodlee, which provides personal financial tools, roughly 10% of the company’s 2014 revenue came from selling anonymized data to investment firms, The Wall Street Journal reports. Yodlee said it “adheres to strict privacy standards to ensure that the transaction data in our data products is anonymized and does not contain personally identifiable or attributable information,” adding the data is used “to develop more sophisticated analytic solutions.” Georgia Institute of Technology's Peter Swire, who Yodlee hired to review its privacy practices, said it is “doing the technical and administrative things that regulators have recommended” to protect the anonymity of the data” and is “not in the business of playing spy” to figure out transaction histories of individuals or their names. (Registration may be required to access this story.)
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