Adweek reports on the challenges companies face to ensure their use of artificial intelligence is compliant with different privacy laws. Organizations should make it a habit to keep a record of their AI data practices and work with their legal teams to determine whether information should be disclosed and what options should be available to data subjects, the report states. As AI is deployed in new ways, entities need to stay on top of potential compliance pitfalls, and, the report adds, a company’s marketing team needs to be aware of the information collected when users interact with chatbots, while companies that sell health care information need to obtain consent before any targeted advertisements are sent. (Registration may be required to access this story.)
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