IAB Europe and IAB Technology Laboratory released the technical specifications for its Transparency & Consent Framework designed to help organizations comply with the EU General Data Protection Regulation. The framework will aid organizations in allowing users to be aware of the ways online services use personal data and how third parties use their data for targeted advertising. “The Transparency & Consent Framework will sit at the intersection of users, publishers, and the third-party partners (vendors) that support the publishers in monetising their content, giving both users and publishers more control and transparency in the new environment,” IAB Europe CEO Townsend Feehan said.
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