In support of a federal U.S. privacy law, the Interactive Advertising Bureau urges Congress to create a standard stronger than “Do Not Track.” IAB argues Do Not Track does not offer real protection from illicit data sharing, and while companies have created privacy management tools and protocols to mitigate risks, a federal standard is needed rather than a patchwork of different methods. “We want penalties, civil and criminal, for illicit uses of data. We want companies to be forced to adopt standardized mechanisms by which they will protect consumers,” the IAB states in a blog post. “We want the Federal Trade Commission to be empowered and funded to oversee consumer privacy protection, and to be able to instantiate new protection rules as technology evolves.”
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