Three EU privacy authorities determined Google Analytics unlawfully transfers data to the United States, leaving companies with little to no alternatives and privacy professionals debating how to react as continued similar decisions are anticipated. “Cry and pray. I think that’s the only thing we can do — is cry and pray,” Fox Rothschild Partner Odia Kagan, CIPP/E, CIPP/US, CIPM, FIP, PLS, tells IAPP Staff Writer Jennifer Bryant, who explores details of recent decisions out of France and Italy, their impact on companies using the common internet data analysis tool, and potential courses of action.
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