The EU General Data Protection Regulation will transform the way businesses collate, store, process and analyze consumer data, including a long-favored tracking staple: the cookie. As most companies are aware, the GDPR’s worldwide significance lies in its reach. But what many are unsure of is how the regulation will impact cookie collection. In this article for The Privacy Advisor, Christopher Slovak examines, in a post-GDPR world of increased consumer rights and stricter privacy laws, how companies can responsibly harness data insights to deliver the personalized experiences customers deserve, while adhering to updated data governance laws.
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