MEF, a mobile content and commerce industry trade organization, has launched a privacy notice generator for app developers, Bloomberg reports, and the goal, according to the group’s press release, is “to build consumer trust in mobile apps by helping developers apply best practice in the collection and sharing of personal data.” By checking off boxes detailing what data is collected, the free online tool “produces a bespoke privacy policy as HTML code that can be customized and embedded directly into the developer’s application.” Future of Privacy Forum Executive Director Jules Polonetsky, CIPP/US, said, “AppPrivacy is a useful resource that will help developers effectively and easily create a mobile-friendly privacy policy.” Editor’s Note: Find a guide to mobile privacy standards in the IAPP’s Resource Center here. Find help for writing privacy notices here.
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