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Daily Dashboard | Google halting cross-app tracking on Android Related reading: The rise of US state-level BIPA: Illinois leads, others catching up



The Wall Street Journal reports Google plans to begin moving away from cross-application tracking on Android devices with a full removal expected by 2024. Google Vice President of Product Management, Android Security & Privacy Anthony Chavez said the company is rolling out a Privacy Sandbox for Android with the aim of "introducing new, more private advertising solutions," but current tracking methods will be supported for two years during development. Chavez added solutions will "limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID." Google recently announced it won't move forward with its planned third-party cookie replacement, Federated Learning of Cohorts.
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