The Competition Bureau covered the collection of consumer data for “free” online products and services in the latest edition of the Deceptive Marketing Practices Digest. The bureau lays out the deceptive marketing practices provisions found within the Competition Act and the consideration for businesses to avoid noncompliance with regards to consumer data. “It is important that businesses do not mislead consumers about the real cost of ‘free’ digital products and services, including what data they collect about them and their online activities, as well as how this data is used and maintained,” the post states.
Full Story