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Daily Dashboard | Cheers! That New Fridge Can Track Your Beer Supply Related reading: Notes from the IAPP, April 9, 2021





Internet-of-Things (IoT) technology continues its rapid growth, MediaPost reports, moving into the beer-tracking game. Bud Light, along with the National Football League, has introduced a new connected fridge that tracks and discloses real-time data on a consumer’s beer supply and temperature. The technology could eventually provide location to allow for home delivery. The fridge is currently only available in California. Meanwhile, California Gov. Jerry Brown has signed a first-in-the-nation bill mandating that smart televisions provide users with prominent notice during the initial setup that voice recognition technology is being used. AB1116 also prevents manufacturers and other third parties from using or selling recorded conversations for advertising. Privacy advocates are still concerned that collected data could be used to profile users, the report states.
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