The Chicago Tribune reports on an increasingly utilized practice by automakers of collecting user data after the car is sold. Stating that the data is used only with consent found in the service agreement, the report states that automakers say they use the data to improve the performance and safety of the vehicle. Ryan Calo, associate professor of law at the University of Washington, who teaches courses on robotics law and policy, said, "Any company that has tons of data about consumers and can control the interaction with them is going to have the capability and incentive to try to use that information to the company's advantage — and possibly to the detriment of consumers." In 2014, automakers pledged to stick to privacy policies that included not sharing information with third parties without owners' consent.
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