Adobe is working at its own cross-device ID that would aim to rival such platforms as Facebook and Google, Ad Exchanger reports. The company has begun “actively recruiting co-op members” and has slated a beta release for November. Adobe’s privacy product manager told a group of consumers and partners on a recent conference call, “We are asking permission to use some of your anonymous data to build both a declared graph as well as a stitched graph to help fill in for situations where a consumer might not have signed in on a particular device." But potential participants have cited concerns with how the co-op could conflict with current opt-out systems.
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