South China Morning Post reports on mobile phone service providers’ rush to collect personal data before a new law takes effect April 1 that will place more stringent restrictions on direct-sales practices. At least three providers have changed their privacy practices ahead of changes to the Personal Data (Privacy) Ordinance, which will penalise offenders with fines of up to HK$500,000 and up to three years in jail, the report states. The new law requires customers to opt in to direct marketing campaigns.
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