In the wake of recent mobile app privacy concerns, the GSMA has published a set of guidelines to give users "more transparency, choice and control over how apps use their personal information," IDG News reports. GSMA Director General Anne Bouverot described the guidelines as "an important first step," calling for "close collaboration between the mobile industry, Internet industry, civil society and regulators." A privacy officer from one of the mobile companies that has signed on to implement the guidelines noted, "In order to maintain the strong growth in both the sales and popularity of mobile apps, customers need to be confident that their privacy is protected when they use them."
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