TOTAL: ${[ getCartTotalCost() ]} Update cart for total shopping_basket Checkout

Daily Dashboard | IAB Issues Guide on Data Uses Related reading: Target agrees to pay $18.5M for 2013 data breach

rss_feed
APF17_WebBanner_300x250-COPY
PrivacyTraining_ad300x250.Promo1-01
PrivacyCore_ad_300x250-01

The Interactive Advertising Bureau (IAB) has published a new guide to help media planners, publishers and data providers communicate about their data uses, MediaPost News reports. The "Data Segments and Techniques Lexicon" aims to give "relevant parties a common set of terms and collection methods around the use of data to create audience segments for online campaigns," the report states. The guide provides instruction on the use of data for behavioral targeting; defines terms such as first- and third-parties, and clarifies various categories of user data, such as "inferred," "predictive" and "descriptive" data.  
Full Story

Comments

If you want to comment on this post, you need to login.