In a column for the Toronto Star, John Terauds writes about what the industry is calling Web 3.0, which is "how to best take advantage of the billions of pieces of data about how we live, work, love and shop that are being generated by social media." A representative from the World Wide Web Consortium said, "We're about to see a new arms race between consumer protection versus those companies that want to lure people into something." Terauds opines that as the barriers between marketing and personal life break down, "we and our children leave a trail of electronic breadcrumbs that can be picked up by anyone who has the means to grab and analyze that data on social media sites."
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