The Federal Trade Commission (FTC), the Department of Commerce and consumer advocates have all pointed to a need for clearly written, comprehensible privacy policies, but the FTC has found that "consumers typically do not read, let alone understand" most corporate policies. Writing for Corporate Counsel, Paul Bond and Chris Cwalina offer tips on how to formulate a policy that is both "comprehensive and comprehensible." It is important to know what information your company collects and how it is used--and to anticipate change, the authors write. Policies should "focus on information the consumer needs to make choices," and "above all, say it in plain language."
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