The Web standards organization, World Wide Web Consortium (W3C), met this week to examine online privacy and the main issues surrounding a universal do-not-track mechanism, reports MediaPost. Discussion topics included definitions for do not track and the mechanism's operational feasibility. Nearly 60 position papers were submitted by Web companies, academics and others prior to the conference. W3C Co-Chair Lorrie Cranor said the group "has not yet formally taken on the task of formalising do not track or any of the other consumer protection technologies in the tracking space but are looking at it and trying to determine if there's a role for them and, if so, what direction to go in."
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