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The United Kingdom's final plan to implement the amended EU e-Privacy Directive (2009/136/EC) does not deviate from the directive's requirement that effective consent be obtained from online users in order to place most cookies on their computers, according to the Department for Culture, Media and Sport report released on Friday. The plan does not use the phrase "opt-in consent," but it is clear from the rules that it would amend the country's Privacy in Electronic Communications Regulations to require that such consent be obtained from users. "Organizations running Web sites will need the user's permission before a cookie can be used," said Culture Minister Ed Vaizey. 
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